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Lexus Has a ‘One Track Mind’ in Zippy Slot Car Campaign

Lexus Has a 'One Track Mind' in Zippy Slot Car Campaign

Spot Welders’ Mischa Meyer edits the new spot for an all-new 2020 Lexus model

by Spot Welders

April 5, 2019

In Lexus’ latest marketing campaign for its all-new 2020 limited-production model RC F Track Edition, Spot Welders collaborated with Team One and RadicalMedia to edit the luxury automotive brand’s ‘One Track Mind’ ad.

The eye-catching, zippy spot edited by Mischa Meyer, showcases Lexus’ unparalleled approach to high performance.

‘One Track Mind’ depicts slot cars zooming around a racetrack. With its engine roaring, the car enters the race, disrupting the status quo by nimbly careening in and out of the slot cars.  A voiceover chimes in, “Introducing freedom from the bounds of convention.”  The RC F Track Edition then takes a climatic turn off the racecourse towards its own road, where it’s joined by the Lexus RC F and rides off into the sunset.

Read full article here:

https://lbbonline.com/news/lexus-has-a-one-track-mind-in-zippy-slot-car-campaign/

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